About Us
How It All Began
It all started with a few small businesses who were either our friends or referred to us by friends, all struggling to get the results they expected from their Salesforce platform. With our guidance, we helped them transform their Salesforce platform into the core of their operations and empowered them to achieve their strategic goals.
Inspired by that success and our own firsthand experience as Salesforce end users, we deeply understand the true potential of Salesforce as a powerful platform, when it is thoughtfully designed and effectively utilised - and this is why Cinch + Strike was built. We set out to bring this experience to other businesses and for over five years now, we have been enabling SMBs across New Zealand and Australia to achieve the highest value of their Salesforce platform.
How We Evolved
Over time, something interesting happened. As our client relationships grew, so did the conversations. Our clients began turning to us for advice on broader technology challenges — from systems integrations, AI, automation, custom applications, digital products, and technology decisions beyond the Salesforce platform. Those conversations naturally expanded into new services, and so did we.
Today
While Salesforce remains a core part of what we do, Cinch + Strike has grown into a technology consulting partner that delivers Salesforce solutions, AI-powered applications, custom business software, and technology advisory—always recommending the right solution for the business, not just the platform.
Our Approach
Cinch + Strike are consultants, not sellers. We are not driven by a platform. We are driven by your business. We recommend the technology that best fits your goals, whether that's Salesforce, AI, custom applications, or a combination of solutions.
It all began with a few small businesses who were either our friends or referred to us by friends, all struggling to get the results they expected from their Salesforce platform. With our guidance, we helped them transform their Salesforce platform into the core of their operations and empowered them to achieve their strategic goals.  Inspired by that success and our own firsthand experience as Salesforce.com end users, we deeply understand the true potential of Salesforce as a powerful platform, when it is thoughtfully designed and effectively utilised - and this is why Cinch + Strike was built. We set out to bring this experience to other businesses and for over five years now, we have been enabling SMBs across New Zealand and Australia to achieve the highest value of their Salesforce platform.
About Us
There's More to the Name Than It Looks.
How We Work:
Easy as. That’s the goal for clients, partners and our own people — work that feels straightforward, not something you have to fight through.
Partnership:
Not decoration — the thing that ties the other two together, and the reason businesses across NZ and Australia keep building with us.
How We Work:
Not just delivered, but delivered right, the solution that actually solves the problem, built to hold up long after we've handed it over.
Empower
We don't just hand over a solution and walk away — we make sure your team actually understands it, owns it, and can build on it. Real empowerment means you're not stuck waiting on us for every small change down the line.
Pragmatic
We pick what works over what's trendy. That means honest advice, the right-sized solution for your budget and timeline, and no over-engineering just to look impressive. The right solution is often the simplest one — so that's where we start.
Shared Success
Your win is our win — literally. We measure our success by whether the solution actually delivers value for your business, not just whether the project got delivered on paper.
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Nothing makes us happier than seeing our clients smiling and actually using the solutions we built for them.
Collaborative
The best solutions come from working alongside your team, not in isolation from them. We ask questions, listen to what's not working, and build with you — not just for you. Sometimes that also means challenging your process, your design, or your assumptions — for us, real collaboration isn't just agreeing, it's making the end result better together
The Team Behind the Magic
Donnie
Director
Bianca
Director
Dean
Head, Client Enablement
Vic
Consultant
MJ
Consultant
Simone
Consultant
Neil
Consultant
Ralfh
Consultant